For the Yeezy GAP x Balenciaga promotional video game, I worked on the 3D modeling, texturing, baking, and mobile optimization of the clothing featured in the collection launched between YEEZY GAP & Balenciaga in 2022, which was integrated into a promotional mobile video game. My primary focus was to create high-quality, realistic 3D garments while optimizing them for mobile platforms to ensure smooth performance without compromising the visual appeal. I collaborated with Jon Sánchez (slamthings) who also handled pattern creation in Marvelous Designer. Together, we recreated the digital collection from real garments, dividing the looks to texture and optimize each one individually.
Cloth Modeling: Collaborated on translating the collection’s garments into 3D using pattern-based workflows. Jon Sánchez and I modeled clothing assets in Marvelous Designer and Autodesk Maya, accurately reflecting the silhouette and structure of the original looks.
Task Division: After the modeling phase, we divided the looks to handle their texturing and optimization individually.
Texturing & Material Optimization: I created PBR textures in Substance Painter and Designer, optimized materials for real-time rendering, and baked texture maps for performance across mobile platforms.
Mesh Optimization: I optimized both high-res and low-res versions of the clothing, ensuring the models were suitable for animation and gameplay integration.
Pattern Drafting
Low-poly OPTIMIZATION
These early-stage garments were modeled with polygonal efficiency in mind, following strict quad limits per complete look to ensure smooth performance on mobile devices. The low-poly meshes were designed to work seamlessly with the high-resolution textures baked from the high-res sculpts, allowing for detailed visual fidelity in-game without sacrificing optimization.
Each look was textured in Substance Painter using high-resolution meshes as the base. From these, we extracted key maps like displacement, normal, base color, and roughness.
The textures were then baked and optimized in Substance Designer for export as lightweight .glb files for smooth mobile performance.
The textures were then baked and optimized in Substance Designer for export as lightweight .glb files for smooth mobile performance.
Game Preview
NEW YORK PRESENTATION
🎥/✍️: @BACKYARDSTUDIOCO
TOOLS USED
Marvelous Designer — Cloth modeling based on patterns
Autodesk Maya — Retopology, UVs, mesh cleanup
Substance Painter & Designer — Texturing, material baking