As part of the promotional video game for the YEEZY GAP Engineered by Balenciaga collaboration, I joined a small team of 3D artists to help bring the collection into a digital, interactive format. Working alongside Jon Sánchez (@slamthings), we translated real-world fashion designs into optimized, game-ready assets that could run smoothly on mobile devices. Our tasks included pattern-based cloth modeling, texturing, and mesh/material optimization, all aimed at delivering an efficient in-game experience.
Cloth Modeling: Collaborated on translating the collection’s garments into 3D using pattern-based workflows. Jon Sánchez and I modeled clothing assets in Marvelous Designer and Autodesk Maya, accurately reflecting the silhouette and structure of the original looks.
Task Division: After the modeling phase, we divided the looks to handle their texturing and optimization individually.
Texturing & Material Optimization: I created PBR textures in Substance Painter and Designer, optimized materials for real-time rendering, and baked texture maps for performance across mobile platforms.
Mesh Optimization: I optimized both high-res and low-res versions of the clothing, ensuring the models were suitable for animation and gameplay integration.
Pattern Drafting
Low-poly OPTIMIZATION
These early-stage garments were modeled with polygonal efficiency in mind, following strict quad limits per complete look to ensure smooth performance on mobile devices. The low-poly meshes were designed to work seamlessly with the high-resolution textures baked from the high-res sculpts, allowing for detailed visual fidelity in-game without sacrificing optimization.
Each look was textured in Substance Painter using high-resolution meshes as the base. From these, we extracted key maps like displacement, normal, base color, and roughness.
The textures were then baked and optimized in Substance Designer for export as lightweight .glb files for smooth mobile performance.
The textures were then baked and optimized in Substance Designer for export as lightweight .glb files for smooth mobile performance.
Game Preview
NEW YORK PRESENTATION
🎥/✍️: @BACKYARDSTUDIOCO
TOOLS USED
Marvelous Designer — Cloth modeling based on patterns
Autodesk Maya — Retopology, UVs, mesh cleanup
Substance Painter & Designer — Texturing, material baking
